Market Analysis for Preparedness and Development: Piloting Innovation in Guatemala

By understanding how markets currently operate for beneficiaries, practitioners can begin to consider how to support markets to function better overall to allow for more equitable and effective access to goods and income for poorer populations. This understanding would enable programme design teams to both engage in responses that could secure livelihoods in the immediate term, effectively mitigating the impact of the crisis, and also engage in interventions that enable longer term and more sustainable food and livelihood security.

For OGB, Guatemala was the first opportunity to carry out a joint analysis – integrating emergency market analysis and market development approaches.